How to promote your song on TikTok in Nigeria

People hear a sound in several videos, look it up, then use it themselves. Each clip reaches a different crowd: dance pages in Lagos, comedy in Abuja, students everywhere. The more different creators use your hook, the more crowds it reaches.

That's why one influencer post, however big, often isn't enough. It reaches one audience once.

• Make sure your distributor delivers the song to TikTok, so the sound shows your name.
• Pick the 15–30 seconds that work as a hook: the catchiest line or the beat drop.
• Prepare content creators can clip: the music video, a lyric video, studio moments.
• Decide your release week. A push spread across one week works better than one day.

With a pay-per-view campaign on Korareel, you set a budget and a rate per 1,000 views. Creators across Nigeria clip your song and post it on TikTok, Reels and Shorts, and you pay only for views we've checked. For example, ₦200,000 at ₦1,500 per 1,000 buys up to 133K verified views.

No single clip can use more than a quarter of your budget, so it's spread across many creators. Unused budget can be refunded if you ask within 90 days.

You fund the campaign and share your content with a short brief: what to clip, the do's and don'ts. We review every clip before it counts, and you watch clips and verified views come in on your campaign page.

Look past likes. Track how many videos use your sound, streams in the week after, and which creators' clips did best, then work with them again for your next release. To run a campaign when Korareel launches, join the waitlist as a brand.